Hi, I'm Alex
I'm a creative producer living in Salzburg. I studied Film & TV Production at the University of York and I've been making sports content for 8+ years now.
Along the way I've been Head of Visual Storytelling at Valantic, worked four World Cups with FIFA and run creator campaigns for Footballco. I'm at my best in a good team. I believe that's the place where nobody is afraid to pitch an idea. That's where the best stuff starts and creativity can flow.
My curiosity has taken me to loads of different places: being a competitive athlete, ballroom dancing, nerding out over workflows and file naming, all the way up to Everest Base Camp. At heart I'm a creative who loves working with people and finding the human story.
A bit more about me
British passport, Salzburg postcode. Grew up switching between English and German.
Projects across Europe, Asia and the Middle East
BSc at the University of York
From competitive sport and ballroom dancing to file naming and Everest Base Camp. A creative who loves finding the human story.
Why work with me
The through line is the key. My background in editing and working across every stage of a production, my own experience as an athlete and my interest in the human side of a story all feed into it. It means I can work efficiently with your team, communicate clearly, adapt the creative to real-world limits and optimise the content for each platform, so it reaches your audience and solves the problem you came with.
I find the through line
One story that holds up across every format, platform and team on the project. That's what keeps everything pulling in the same direction.
I've worked every stage
Editor, producer, team lead. I know what each stage needs, so I can talk to everyone on set and in the edit, and nothing gets lost in between.
I look for the human side
My own experience as an athlete and my interest in people's stories help me find what an audience actually connects with.
Built for the real world
I adapt the creative to the budget, time and team you actually have, then optimise it for each platform to reach your audience.
| Where | Role | What | When |
|---|---|---|---|
| AB-Creative | Freelance Creative Producer & Strategist | Strategy, producing and post for clients like Footballco, Coca-Cola, Porsche and Thomas Hitzlsperger | 2022 – today |
| Footballco | Creative Producer, Creator Manager | Creative producing and creator management for José vs Mourinho | WC 2026 |
| FIFA | Creative Producer, Editor | On-site producing, post, formats and archive at four World Cups | 2022 – 2025 |
| Valantic | Head of Visual Storytelling | Built and led a visual storytelling team for photo and video | 2021 – 2022 |
| LOOP New Media | Producer & Video Editor | PUMATRAC for Puma, plus content for Audi, Porsche and the DFB | 2017 – 2021 |
| Uni of York | BSc | Film & TV Production | 2014 – 2017 |