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here's how I can help

What I can do for you

I help you shape your story, manage the team and production, and achieve the result you're after.

Who it's for

For brands

You've got a big moment coming

A launch, a campaign, a tournament. You need someone to own the content side and see it through.

For agencies

You need an extra producer

A pitch, a busy month or a project that's grown. I join your team and work under your name.

Working with me

What you get from me

1Contact

One person from the brief to the final files

EN/DELanguages

English and German, on set and in the edit

On-siteOn the day

I'm there to keep things moving, live events included

SortedWorkflow

Organised, so you can re-edit and reuse everything fast

What I offer

The details

Producing

Creative Producing

You bring the idea, I'll get it made. I sort the budget, the schedule and the people, then I'm there on the day to keep things moving.

What you get
  • Budget and schedule
  • Crew and talent booking
  • Creator management
  • On-site producing, live events included
Good for
Longer, more complex productions. Cross-media (photo and video), cross-platform, or adapting a hero campaign shoot into other formats. That's where I add the most value: I think across disciplines, find the through line of the project, make sure the strategy works throughout, adapt the outputs to fit it and lead the team through it.
Typical scope
Anything from a shorter hero production upwards. The bigger and more complex, the more value I bring.
Related work
FIFA World Cups · José vs Mourinho · PUMATRAC
Ideas

Content Strategy & Concept

I'll help you work out what to make, who it's for and where it should live. Then I'll help you make it.

What you get
  • Formats and series
  • Creator campaign concepts
  • Platform-first planning
  • Treatments and pitch decks, which I've made as an agency team lead and as a freelancer
  • A one-off Strategy day for smaller brands: one session, a clear plan, no ongoing contract
Good for

Brands, and athletes or creators building an audience.

For brands it's communication strategy. With your budget, is a 3-minute hero video the best way to solve your problem for your audience? Or is more behind-the-scenes, a short-form Instagram series or a focus on photos the better call? Does posting 4 to 5 times a week make sense? Every answer changes what the production should look like, so I tie the content plan to the real-world side: time, budget, scope, editing and assets.

For athletes and creators, it's shaping what they want to say into a process that fits around their life, doesn't get in the way and still gets the most out of them.

Typical scope
It can be a one-off, but ideally it's ongoing, so we can learn and develop over time.
Related work
Thomas Hitzlsperger at Euro 2024 · Nathalie.Moves
Post

Post-Production & Workflow

I advocate for an organised workflow. Organised content means you get the most out of it: you can re-edit faster, merge content faster and extend the long tail of everything you've shot.

What you get
  • Editing
  • Post supervision
  • Organised workflows and asset management
  • Final delivery in every format
Good for
Anybody. It ties back to strategy and producing: a good workflow gets you more output in less time, which cuts costs, and leaves more room to be creative in the same process.
Typical scope
Tied to the project.
Related work
PUMATRAC · FIFA World Cups
Workshops

Workshops, Talks & Consulting

I bring real-world agency and big-brand experience into the creator economy. One-on-one or in a group, I help creators build a process that fits around their life, gets the most out of their content and works with brands.

What you get
  • Creator consulting, one-on-one or in groups
  • Workshops on content strategy, production and workflow
  • Talks on digital storytelling
Good for
Creators and athletes building an audience. I've consulted for Thomas Hitzlsperger, Nathalie.Moves, Tim Argane, Oussi Footy and Daniyal Khan of GameDay Gourmet.
Schools
In development. More and more, the creator economy is becoming a major economic driver, and “YouTuber” a child's dream career. I show them what the job really involves: the work, the difficulties and the real-world risks behind it.
Typical scope
From a single session to ongoing consulting.
Related work
Thomas Hitzlsperger at Euro 2024 · Nathalie.Moves
Working together

The practical bits

For agencies

Plug me into your team

  • I work under your brand
  • I use your tools and your process. I've worked with Frame.io, Monday.com, Shade, Google Sheets and presentations, the full Adobe suite, DaVinci Resolve, Pro Tools for audio mixing if needed, and Claude and AI workflows
  • Single shoot days, pitches or longer stretches
Adaptable pricinglet's talk

No price list, on purpose

I work with adaptable pricing, because one day on set can mean two very different jobs. Showing up for a short interview, setting up the camera and hitting record is one thing. Coming up with the concept, building and managing the team, running the set and working with the talent is another.

Same in the edit. Cutting two 15‑second ads from a 3‑minute clip is very different from shaping the whole story, finding extra footage, creating graphics and matching it to your voice.

What shapes the price:

  • How much value I add to the project
  • Shoot days, crew size and kit
  • Where we're filming
  • Usage and licensing
  • How fast you need it

So let's chat first and find a setup that works for you.

Rundown

How a project runs

TCSegmentWhat happensOut
00:00:00:00BriefWe grab a coffee or jump on a call. You tell me what you have in mind.Call notes
00:00:10:00PlanI turn it into one clear plan for you to sign off.Treatment + budget
00:00:20:00ProduceWe make it. I'll keep you in the loop the whole way.Rushes + cuts
00:00:30:00DeliverYou get your final files, ready to go out.Masters + archive
FAQ

FAQ: frequently asked questions

The things people usually ask before we work together.

How much does a project cost?

There's no fixed price list. I work with adaptable pricing: the price depends on how much value I add to the project, plus shoot days, crew, location, usage and timing. So let's chat first.

Do you work with agencies?

Yes. Busy month or a big pitch coming up? I'm happy to jump in as part of your team, under your name.

Do you travel?

Yes, happy to. I'm based in Salzburg, but 90% of my work has been international: Morocco, Indonesia, Australia, LA, England, and all through Germany for the Euros with Thomas Hitzlsperger, amongst others.

Which languages do you work in?

I'm completely fluent in English and German and have done projects in both: on set, in the edit, subtitling and translations, wherever it's needed. I'm also happy to adapt content for local markets in either language.

Do you bring your own crew and kit?

I have my own kit and can film myself. If the production needs a team, I'll build the crew around the project. The right people matter: a fashion photographer won't suit an outdoor shoot, and vice versa.

How soon can you start?

It depends. Some of my projects run for months, others are short. Reach out any time and we'll work out how soon I can start and still deliver the best outcome for you.

Can you do just the edit?

Yes. I started out as an editor and have kept editing throughout my career. Shaping the story in the edit is how I like to develop projects. That can mean a raw hard drive of footage where I find the story, or a clear brief for a few videos. How much story work you need is also where the adaptable pricing comes in.

Do you work with creators and athletes?

All the time. I've looked after 20+ creators on one campaign and worked with people like Anna Veith, Marcel Hirscher and Lewis Hamilton.

Got something in mind?

Get in touch
Contact

Let's make something

Got something in mind? Drop me a message and I'll get back to you within two working days.

If it takes longer, I'm probably on a shoot somewhere without signal, or on holiday. Either way, I'll reply as soon as I can.

Email
alex@ab-creative.org
Based in
Salzburg, Austria
What's it about?