thinking out loud
Things I write
Notes on sport, content and life as a creative.
All articles

Fans vs Profit
When millions of people love a story, does a bit of it belong to them? On fandom, reboots and who owns culture, from Star Wars to The Last of Us.

The Fine Art of Feedback
Why trust matters more than the notes themselves. Plus five rules I try to stick to with clients and crews.

The Bigger Picture: Snowstorm Magic
A ski tour in South Tyrol, a shot I thought the snowstorm had ruined, and how I got it back in the edit.

Amazon Takes On Sports Broadcasting
How Amazon timed its Premier League games around Black Friday and Boxing Day to pull people into Prime.

The Infamous Work-Life Balance
What happens to work-life balance when the thing you love becomes your job?

The Elephant Charge
Filming an off-road rally in Zambia that raises money for wildlife, and why I think creatives should use their skills for good causes.
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