All my work
World Cups, creator campaigns, brand films and the workflows behind them.
All projects
A002_FIFAFour World Cups on the ground
From Qatar 2022 to the U-17 World Cup in Indonesia I was part of the team, on site and behind the scenes. Producing, editing, formats, archive.
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REEL_02José vs Mourinho
An AI-powered daily series for the FIFA World Cup 2026 with Coca-Cola, Google Cloud and GRAiL. 20+ creators, three languages, 40M+ views.
Read the caseThomas Hitzlsperger at the Euros
Four weeks on the road at Euro 2024 as his personal content producer and strategist, including an interview show inside a Porsche. His channel grew by over 150%.
Read the caseNathalie.Moves
A yoga and wellness creator, grown from 2,000 to 80,000 followers. Strategic consulting, video and photography, and I helped her build her online yoga platform, similar to Alo Moves: 100+ flows, plus social clips, teasers, trailers and ads.
WatchThe Culture Club: Morocco
An episode of FIFA's Culture Club about Africa's most successful World Cup team ever. The host's interview and B-roll landed on my desk, and I developed the format and shaped it into the story as executive story producer. I also edited part of it. Made as part of the FIFA Studios social team. Content © FIFA.
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WatchAnna Veith: Follow your own path
A short film with Anna Veith for the Audi e-tron Sportback. Made as part of the LOOP New Media agency team, where I was producer and editor.
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WatchRed Arrows squad
An interview with a pilot from the RAF Red Arrows display team for Breitling. Made as part of the LOOP New Media agency team, where I was the editor.
Watch on YouTubePUMATRAC from intern to producer
My first project out of university. I started as the intern with 25,000+ files and no workflow, was the producer within 4 to 5 months and was still running it close to 4 years later.
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